Email ListsĪll email lists used for sending bulk email need to be obtained from a trusted source. You should never send bulk email from a Hotmail Gmail (), or any other non-SUU email account. When sending bulk email in compliance with SUU's E-Mail Policy, the from address must be an suu.edu email address. You will need to tell people how they can opt out, clearly identify the message as an ad, tell recipients where you are located, etc. If your email is for marketing or advertising and you are not using email marketing software like MailChimp or Constant Contact, you will still need to comply with the CAN-SPAM Act rules. It protects the privacy of the recipients and prevents people from accidentally hitting "reply all." Not only is using Bcc proper email etiquette, it is also a best security practice. Using the Bcc field allows the email to be sent to your recipients without disclosing everyone that was included as a recipient. If you do not use email marketing software, when sending bulk email, always put recipient email addresses in the blind carbon copy (Bcc:) field. They allow you to maintain an email distribution list and they allow people on your email distribution list to opt-out at any time. These types of email marketing services follow best practices and help you comply with laws and regulations regarding sending bulk email such as the CAN-SPAM Act of 2003. When feasible, sending approved bulk email should be done using an email marketing software service such as MailChimp or Constant Contact. Best Practices Use Email Marketing Software For instance, section E 5 prohibits sending emails to more than 10 people except for situations covered in section D, Mass E-Mail. Please familiarize yourself with policy 5.58 and sections D and E in particular. Section D) Mass E-Mail and E) Abuse of E-Mail are particularly important to abide by when sending bulk email. Bulk or mass email sending is covered by SUU policy 5.58 University E-Mail Policy.
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